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What Are the Weapons of Small Businesses in the Integrated Marketing Cloud War?

Published by Nick Fox

What Are the Weapons of Small Businesses in the Integrated Marketing Cloud War?

It seems that the battle between small organizations and big corporations for their shares of business and profit never ends. Some companies are even forming alliances in the race to see who will be the next integrated marketing cloud leader.

The integrated marketing cloud basically means that all the marketing tools are gathered in one big, semi-automated system used for marketing campaigns and promotions. How can small businesses adapt to this new reality, and what are their strengths and options? Here is what a small business should expect to gain from the integrated marketing cloud.


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Analytics
The first advantage that small businesses need from integrated marketing cloud services is the power of analytics that they provide. The analytics apps included in these sorts of services gather all sort of info about the clients, going across the temporal and geographical factors, making a much more informed basis for a marketing strategy. This is an essential technological solution for further strategy planning.

Response Time
While big corporations can make an impact on a larger scale by buying a lot of marketing tools, small businesses can utilize social media to make connections and relations rather than remaining nameless and faceless to their clients. This personal approach is something that big corporation can never achieve, so it needs to be exploited as useful tool. Good integrated marketing applications integrate the entire social media data as well as the messaging systems in a way that makes it easy for business owners to stay up to date with communication with users in real time.

Taking Advantage of Open Source Tools
An integrated marketing cloud sounds very useful but very expensive. However, there are many open source alternatives for all the tools and applications that are integrated in this cloud. With a little bit more exploration and knowledge, these tools can be found cost-free, which can greatly influence the profitability of a small business.

Marketing Analysis
Moving fast and being flexible means nothing without a good digital strategy tailored especially for the small business in question. It needs to be made in real time and for real-life situations. That is the only way to create effective marketing campaigns and still keep from draining the budget. In order to know whether the campaigns work, there are several factors that need to be covered. Apps that measure the workflow, analyze the effects of marketing, collaboration and all other factors definitely need to be included in the integrated marketing cloud.

The main goal for small businesses should be to find solutions that are reasonably priced and customizable for them. With these tactics, small businesses just may be able to adapt to the cloud and find their place among the big corporations and their massive integrated marketing clouds—or even be able to thrive there.

How do you think that a small business should keep pace with the integrated marketing cloud?

About the author: Dan Radak is a web hosting security professional with ten years of experience. He currently works with a number of companies in the field of online security, closely collaborating with Crucial – Managed VPS Hosting company from Australia. He is also a coauthor on several technology websites. In his free time, he likes travelling and fishing. You can reach him on Twitter.

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